Bell Pepper Packaging Design
This is a collaborative design project where we were challenged to create the visual design and plastic-free structure for packaging bell peppers. This design specifically emphasizes efficiency and sustainability practices.
Strategy: The tray contains individual inserts for each bell pepper for transporting security and easy accessibility. After using all peppers, the tray can be reused for planting the seeds that would otherwise be thrown away. This sustainable aspect is visualized on the side panel, as well as tips for growing the seeds once planted. Illustrating a bell pepper plant reflects the brand’s sustainability concept while further providing an organic, fresh, and home-grown feel.
Roles:
Amber Hellman - complete visual design
Brandon Nowak - structural design, photography
Digital Labels
Flatlay/Dieline
Graphic Assets
Structural/Design Process
Ideation Sketches
