Morro Bay Campaign
The concept of this campaign focuses on the animals visitors can see in Morro Bay, since a lot of their sea creatures are special to the coast of California. This project includes a series of posters, social media campaigns, a brochure, and merchandise that more specifically focuses on the otters, birds, and whales. Within these solutions, it was also important to additionally promote cleanup events and guidelines that follow Morro Bay's visitor and environmental values.
Posters
Brochure
Instagram Posts
Merchandise