Wine Label Design
Concept: 20 Expressions derives from the term visual expressions, encouraging others to find creativity in their everyday lives. The brand specifically incorporates painting and gymnastics as forms of creative expression through the design’s illustration.
Strategy: Utilizing a wrap around label creates a unique spiral shape that represents the dynamic sport of gymnastics and resembles patterns on competition leotards. Additionally, illustrating the ingredients reveal the fresh, organic nature of the product that would further appeal to the consumer.
Selected in Cal Poly SLO's Art & Design Juried Student Exhibition 2024.
Physical label
Digital labels
Sketches
Prototypes
